Foundation

Foundation

Ross Simmonds has spent over a decade proving that content compounds.

As founder of Foundation, keynote speaker from Stockholm to San Francisco, author of Create Once, Distribute Forever, and recipient of the Harry Jerome Young Entrepreneur Award, he has built one of the most respected content marketing agencies in the B2B world.

Foundation has built content engines for brands like Canva, Bitly, Procore, and Eventbrite. They have been recognised by BuzzSumo, SEMrush, and Moz as a global authority in content strategy and distribution.

Foundation works with the best brands in the world. To stay there, Ross can’t afford to hire anyone who isn’t elite.

That’s not a standard you compromise on.

Watch Ross on how elite agencies scale ↓

The brief

When Foundation needed to add a Senior Content Strategist to their team, remote across Canada, with regular presence at their Toronto office, and someone who could operate at the level their team and their clients demand, they came to Search For Hire.

The challenge

Foundation’s reputation is built on the quality of thinking their team produces.

A mis-hire at this level does not just slow things down, it sets a programme back.

The Senior Content Strategist role required a precise combination of capabilities: 

• Deep B2B content strategy experience
• A proven ability to build and execute content systems at scale
• The personal credibility to contribute to a brand built on thought leadership

The location requirement, remote-first across Canada with regular in-person presence at the Toronto office, narrowed the field further.

“Multiple strong candidates were put forward, even for a role we expected would be hard to fill due to a particular geographic area requirement.

Was an excellent experience working with them!”

— Jessica Evertitt, COO, Foundation

The process

Search For Hire’s team ran a targeted headhunting process from the moment the role was briefed on 20th February.

The first candidate was shared with Foundation on 27th February.

Seven days from brief to pipeline.

Candidate criteria

We sought a senior B2B content strategist, ideally from an agency or SaaS background, with a proven ability to build multi-channel content programmes that drive organic growth.

Beyond execution, the role demanded genuine systems thinking: someone who could architect scalable content operations from the ground up.

Cultural fit mattered equally; the successful candidate needed the professional credibility to contribute to a thought-leadership-led brand, and the discipline to thrive in a remote-first environment with structured in-person collaboration.

Evaluation process

From 112 candidates contacted, 7 progressed to initial screening.

Each was assessed across three dimensions, strategic capability, content depth, and cultural alignment, before first-stage interviews on 13th March narrowed the field to 3 finalists.

An offer was subsequently agreed and accepted.

Throughout the process, Search For Hire maintained close involvement on both sides, ensuring candidates were well-prepared, that Foundation had the context they needed to make confident decisions, and that momentum was preserved at every stage.

The experience on the candidate side reflected the Search For Hire standard:

“From initial outreach to follow-up, Faith (Delivery Consultant, Search for Hire) was kind, patient and communicative.

She struck the perfect balance of communication, never too much or too little, just the information I needed when I needed it.”

— Placed Candidate

The outcome

A Senior Content Strategist placed into one of B2B content’s most respected teams, within timeline, within standard, and with a candidate experience that reflected the care both businesses bring to the people they work with.

Why this matters

Agencies that operate at Foundation’s level do not get there by lowering the bar when it gets hard to hire.

They hold it, and find partners who can hold it with them.

The right Senior Content Strategist inside Foundation does not just fill a seat. They extend the agency’s capacity to build systems, generate authority, and deliver results for clients whose ambitions match their own.

That is why Search For Hire exists.