Sitelogic

Sitelogic

Sitelogic, founded by Peter Bender, started as a one-person consultancy supported by a network of freelancers.

Based in the U.S., Peter was helping clients with SEO and strategy but wanted to evolve from freelancer management to building a true agency.

The brief

Sitelogic was founded by Peter Bender as a one-person consultancy supported by a network of freelancers.

When he reached out to Search For Hire, he wasn’t looking for full-time hires just yet. He wanted flexible, high-quality SEOs who could help him build consistent delivery systems , without overextending too early.

“High-touch service and top-quality candidates.

Josh and Daris are great to work with. The candidates were top quality, so all I had to do was focus on the right fit and not technical proficiency. Found two great people to join the team!“

— Peter Bender, Founder of Sitelogic

The challenge

Peter needed to scale sustainably. He wanted to test the waters before making permanent hires, ideally finding freelancers who could grow with the agency.

The roles required people who could:

• Handle both technical SEO and content strategy
• Work independently with minimal supervision
• Fit seamlessly into a remote, founder-led structure
• Understand agency operations enough to later take on leadership

It was a delicate balance: finding talent flexible enough for part-time work but senior enough to shape the company’s next chapter.

The Process

Search For Hire identified two ideal candidates within weeks:

• One specialising in technical SEO, operations, and processes
• Another with strengths in content strategy and copywriting

Instead of hiring one person for 20 hours a week, Peter decided to hire both for 10 hours each, combining two complementary skill sets to cover the full SEO spectrum.

This agile structure worked so well that over time, both roles evolved.

After 8–9 months, the technical SEO specialist was promoted to Head of SEO and earned equity in the business. The content specialist doubled her hours and remains a core part of the team. Both hires are still with Sitelogic today.

“You can find freelancers anywhere. But the difference is finding people who care about your goals, your growth, and your clients.

That’s what turns short-term help into long-term success.“

— Daris Benallal, Head of Recruitment for Search for Hire

The Human Side

Before the promotion, Josh met Charlie, the newly appointed Head of SEO, at an event in London.

Charlie spoke highly of Peter, the culture, and how aligned the team had become. Proof that the partnership worked not only on paper but in practice.

The outcome

Both hires were placed within weeks and are still with Sitelogic nearly a year later.

The agency transitioned from a one-person freelancer operation to a structured, full-time SEO team.

The Head of SEO now co-owns the business, a progression that reflects both the quality of the hire and the strength of the cultural fit Search For Hire delivered.

“For one-person agencies, bringing in freelancers through a trusted recruitment partner lets you test fit, skill, and vision before going full-time.

Nearly every time we’ve done it, it’s turned into a permanent role, because we find people who actually buy into the business.“

— Josh Peacock, CEO and Founder of Search for Hire

Why this matters

For solo founders and early-stage agency owners, the instinct is often to wait until you can afford full-time hires.

The Sitelogic story shows that the right freelancers, sourced with care and matched for long-term fit, can be a more powerful starting point than a full-time hire made too early.

The key is finding people who care about your goals, your growth, and your clients.

That quality of match does not come from a job board or a generic recruiter. It comes from a specialist process that screens for ownership mentality and vision alignment, not just technical credentials.

When both placements convert to full-time within a year, and one becomes a co-owner of the business, the hire has done more than fill a gap. It has shaped the company’s future.