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Building a B2B Lead Gen Agency’s Paid Team
Time to hire a versatile paid media specialist
Time bought back from the agency owner per hire
Search, social, and display, all covered from day one
Montaj Digital is a performance-focused digital marketing agency known for crafting results-driven campaigns across paid search, paid social, display, and other paid channels.
They work with businesses looking to turn clicks into measurable business outcomes and scale efficiently in competitive environments.
As Montaj Digital expanded its paid media offering, the bottleneck wasn’t demand, it was capacity. Without a dedicated paid media specialist, leadership was balancing strategy, client communication, and campaign execution.
They needed a multi-channel paid media specialist who could take ownership across search, social, and display, giving the agency the foundation to scale with confidence.
“Working with SFH helped us find someone who could actually do the job we needed.
Not just on paper, but someone who could hit the ground running on search, social, and display. They understood what we were building and matched that exactly.“
— Kaiyan Ali, Founder of Montaj Digital
As Montaj Digital grew its service offerings and client roster, one major challenge emerged:
Montaj needed someone who could manage and optimise campaigns across platforms while fitting seamlessly into their culture and small team.
Instead of generic recruiting, Search For Hire deployed a tailored paid media talent strategy:
The goal was not just hiring a media buyer, but finding someone who could be a long-term asset in a growing team.
Get in TouchSearch For Hire placed a Paid Media Specialist with the right blend of strategic thinking and hands-on execution, experienced across search, social, and display channels. The team gained a specialist who could immediately take ownership of paid campaigns, and the hire strengthened Montaj Digital’s capacity to serve clients across multiple verticals and platforms.
Leadership was freed from day-to-day campaign execution. Efficiency in launch, optimisation, and reporting improved across channels.
The hire built a foundation for future growth and additional specialist hires, and increased confidence to scale Montaj’s paid media offerings.
| RESULTS | IMPACT |
|---|---|
| Placed in 21 Days | Versatile paid media specialist hired in under a month from initial brief. |
| 40+ Hours Bought Back | Agency owner reclaimed over 40 hours of time previously spent on day-to-day campaign execution and management. |
| 3-Channel Coverage from Day One | New hire immediately owned paid search, paid social, and display, covering the full multichannel brief without ramp-up delay. |
| Leadership Freed from Execution | Improved efficiency in campaign launch, optimisation, and reporting across all channels. |
| Foundation for Future Hires Built | The placement gave Montaj Digital the operational stability and confidence to plan further specialist hires. |
| Culture and Capability Matched | Candidate assessed not just on technical skill but on agency experience, adaptability, and fit with a small, performance-driven team. |
For small agencies, the moment that leadership is pulled into day-to-day execution is the moment growth slows.
Every hour spent managing campaigns is an hour not spent on clients, strategy, or new business. The bottleneck at Montaj Digital wasn’t a lack of demand, it was a lack of capacity to serve it.
The right paid media specialist does not just free up time. They bring a level of channel depth that a generalist leader cannot maintain across search, social, and display simultaneously.
Finding someone who could cover all three at execution level, while fitting into a small, culture-driven team, required a search built around those constraints from the start.
21 days. 40+ hours returned to leadership. Immediate three-channel coverage. That is what a precision hire looks like for a growing agency.
Book a Discovery CallHigh-stakes roles require high-precision hiring. Tell us what you need. We will tell you whether we can place it and how.