We place Real Estate PPC Specialists who drive qualified leads from property buyers, sellers, and investors. Not just candidates who know how to run Google Ads.
Generic recruiters cannot assess whether a candidate understands how a 3-6 month property consideration cycle affects bidding strategy, knows how to structure Local Services Ads alongside Search campaigns for an estate agency, or can integrate campaign data with a property CRM to track leads through to instructions.
We evaluate those capabilities directly: how candidates allocate budget across Search, Meta, and LSA; how they define and enforce lead quality; and how they report commercial outcomes to founders and directors, not just marketing managers.
We work exclusively in search marketing, paid media, and growth. Our network was built from inside these industries, through relationships, not job boards.
We assess real commercial thinking, channel depth, and proven impact. Not tenure. Not titles.
The best paid media professionals aren’t browsing job boards. We go to them, directly, discreetly, and with a reason to move.
The difference between a strong Real Estate PPC Specialist and a weak one is not visible on a resume. Strong candidates understand the full property buyer journey: how long consideration cycles affect audience strategy, why lead quality matters more than lead volume, and how to build campaign structures that surface serious enquirers rather than browsers. They tie paid media performance to commercial outcomes – viewings booked, instructions placed, and pipeline value – not just click-through rates or platform-level ROAS.
The wrong hire reports impressions, clicks, and CPL without connecting them to enquiry quality or revenue. They optimise for the metrics they can control, accept poor lead quality as a market condition rather than a campaign problem, and cannot explain why a high-volume campaign is generating enquiries the sales team can’t use.
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Real Estate PPC Specialist salary expectations vary by location, seniority, and the commercial complexity of the role.
Use this as a baseline. Expect variation of 15–20% in either direction depending on portfolio size, channel mix, and whether the role is agency-side or in-house.
| Region | Junior/Coordinator | Mid-Level | Senior/Director |
|---|---|---|---|
| US | $50,000–$85,000 | $70,000–$112,500 | $94,500–$182,600+ |
| UK | £27,500–£36,250 | £28,000–£45,000 | £35,000–£70,000+ |
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These benchmarks come from the world’s #1 marketing salary directory, built on over 15,000 verified submissions. Real market data, so you can set an offer with confidence.
A specialist with hands-on experience managing high-spend property campaigns across Google Search, Meta, and Local Services Ads commands a premium over a generalist PPC hire who lists real estate as one of several verticals.
In-house real estate PPC roles at national developers or large estate agency groups typically pay above the market rate for equivalent agency-side positions, reflecting direct accountability for pipeline value.
US markets, particularly New York, Los Angeles, and Miami, offer the highest median compensation. London can carry a premium within the UK market. Remote and hybrid policies can compress or widen these gaps.
Candidates who can connect paid campaigns to CRM outcomes, tracking from ad click through to valuation, instruction, and sale, are scarcer and compensated accordingly. This is the capability that separates a tactical hire from a strategic one.
Base salary is one part of the total cost. Add employer taxes, benefits, and onboarding, and the true cost is typically 15–20% above the headline figure. A mis-hire compounds this: according to the Society for Human Resource Management, replacing a bad hire can cost up to 5 times their annual salary.
Benchmarks are directional. Live market data gives you negotiation power.
A traditional job board process takes 60 to 90 days and produces a huge list of candidates who applied.
Our process takes on average 22 to 25 days and produces Paid Media candidates who are qualified, available, and assessed against the specific demands of your role.
We brief against your commercial context: property type (residential, commercial, new build, or lettings), target markets, campaign budget, and the specific gap the hire needs to close. Budget size and channel mix shape who we target.
We do not post and wait. We go directly to the paid media talent pool, agency-side, in-house, and consulting, and approach Real Estate PPC Specialists who match your brief. The right hire is rarely applying speculatively. They are already delivering results for someone else.
Every candidate is evaluated across a 9-area scorecard, such as lead quality strategy, CRM attribution setup, campaign structure across Google and Meta, geographic targeting capability, and stakeholder communication. Assessments include a live campaign audit and a lead quality diagnosis exercise. We assess execution, not interview performance.
You receive a shortlist of two to three candidates, each with a full brief on their sector experience, commercial context, and the specific rationale for their inclusion. No padding. No volume.
Every Search For Hire placement is backed by a one-year satisfaction guarantee. If the hire leaves or underperforms within 12 months, we replace them at no additional cost. Accountability is built into the process.
A Real Estate PPC Specialist plans and manages paid advertising campaigns designed to generate qualified leads for property businesses: estate agents, developers, lettings agencies, and property investment platforms.
They own campaign strategy across Google Search, Local Services Ads, and Meta Ads, build audience segmentation strategies for long property search cycles, and integrate campaign data with property-specific CRM platforms to track leads through to viewings, offers, and completed transactions.
The role sits between a PPC Specialist and a Paid Media Manager, with direct accountability to enquiry quality, cost-per-qualified-lead, and pipeline contribution.
Freelance platforms surface available capacity. Generalist recruiters surface applicants. Neither evaluates whether a candidate understands how a 3-6 month property consideration cycle affects bidding strategy, or how to build lead quality controls that filter browsers from buyers.
Real estate PPC has distinct demands that a generalist hire will take months to learn: high CPCs on property intent keywords, fragmented campaign types across Search, LSA, and Meta, and the need to integrate campaign data with property-specific CRM platforms.
We operate exclusively within SEO, Paid Media, and Growth, and our assessments are built around real operational capability in sector-specific paid media, not platform certifications.
Our average placement time is 22 to 25 days from brief to accepted offer, with 95% of roles filled within 28 days. We maintain an active pipeline of vetted Paid Media talent with sector experience.
Because we headhunt directly into the market rather than relying on inbound applications, we are not starting from scratch with every brief. Speed comes from specialism, not shortcuts.
Every Search For Hire placement is backed by a one-year satisfaction guarantee. If the candidate leaves or fails to perform within 12 months, we replace them at no additional cost. The guarantee is a commercial commitment grounded in process rigour.
Every Real Estate PPC Specialist we place is assessed against a structured scorecard that includes live campaign audit exercises and lead quality diagnosis. We place with confidence because the evaluation earns it.
Yes. We place Real Estate PPC Specialists across the United Kingdom, United States, and Australia, and have placed internationally beyond these core markets. We headhunt actively rather than posting regionally, which means candidate reach is defined by the role requirements, not by geography.
If your role is remote, hybrid, or requires relocation, we will structure the search accordingly and advise on salary benchmarking by market.
High-stakes roles require high-precision hiring. Tell us what you need. We will tell you whether we can place it and how.
