Propellic

Propellic is a performance-driven digital marketing and SEO agency that specializes in SEO for travel and tourism brands.

Headquartered in Austin, Texas, and operating with a lean, expert team of 20 employees, Propellic partnered with SEO for Hire to find a senior-level Technical SEO specialist.

The brief

Propellic partnered with Search For Hire to find a senior-level Technical SEO specialist, someone who could execute at a high level and support the agency’s continued growth in a competitive industry.

Propellic spent three years and five failed hires searching for a senior SEO who could lead.

Search For Hire filled the role in 22 days.

That hire is now their Enterprise SEO and PPC Manager. Since then, Propellic returned for another hire and referred other US agencies to Search For Hire.

“Strong Value Prop & Great Process for Employers.

I am so deeply impressed with the quality of the candidates received from SEO for hire. They reached out to me at just the right time and had a strong value proposition, so I was ready to get started.“

— Brennen Bliss, CEO of Propellic

The challenge

Despite Propellic’s reputation as a top-tier SEO agency for the travel industry, filling their Tech SEO Lead role had become a three-year challenge.

After five unsuccessful hires, each falling short on skill, culture fit, or long-term commitment, the team was on the verge of giving up. Brennen knew they couldn’t afford to get it wrong again. He needed someone exceptional, and fast.

Propellic needed more than just another candidate. They needed a leader who could own strategy, drive growth, and deliver results for high-stakes clients in the travel and tourism space.

The Process

Strategic Discovery Session

Search For Hire kicked off with a deep-dive session to understand the complexity of Propellic’s client portfolio and the leadership qualities required. This included aligning on technical expertise, ownership mentality, and industry-specific knowledge crucial for their SEO lead role.

Targeted Search & Vetting

Leveraging a specialist SEO talent network, Search For Hire sourced senior-level candidates with a proven track record of strategic SEO delivery. Each was evaluated not only on technical skills but also on their ability to manage end-to-end SEO campaigns tailored to client goals.

Fast-Tracked Placement Process

Search For Hire handled the screening, technical assessments, and interview scheduling to remove friction and keep momentum high. 12 suitable leads were put forward.

75%, 9 of 12, advanced to interviews with Propellic. Within 22 days, Propellic secured their new Senior SEO Manager.

The outcome

The role was filled in 22 days, compared to three years and five wasted hires before Search For Hire’s involvement.

The candidate immediately took charge of Propellic’s SEO strategy for high-value travel clients, delivering results within the first month.

Since joining, the hire has been promoted to Enterprise SEO and PPC Manager, developing and executing SEO and PPC strategies that have contributed to Propellic’s scalable, sustainable growth.

Propellic valued the partnership so highly they returned for a second hire and referred other US SEO agencies to Search For Hire.

“Within just over a month, we secured a new team member who is the most promising new member of our team.

We’ve tried to fill this roll 5 times in the past 3 years, and this is the first time we’ve felt we’ve found the right fit. Thank you, Daris and Josh!“

— Brennen Bliss, CEO of Propellic