LB Waste

LB waste

LB Waste is a fast-growing UK skip hire and waste management company known for its aggressive market expansion and high-volume customer demand.

Run by Ryan Lucking, the company employs ~50 staff, with this Senior SEO Manager being their first in-house SEO hire.

With a rapidly scaling operation and a strong national footprint, the business is focused on strengthening its digital presence to remain competitive in one of the country’s most challenging local service industries.

The brief

Despite strong paid results, LB Waste lacked the organic visibility needed to outrank local rivals.

They needed a senior in-house SEO leader with proven waste management and local SEO experience, someone who could drive real commercial impact.

The challenge

LB Waste had previously outsourced their SEO to an agency but were frustrated by the lack of transparency, control, and measurable results. They wanted to bring SEO in-house and find someone who could:

• Lead strategy for national and local organic visibility
• Work closely with the paid team to balance spend and ROI
• Rebuild the site architecture and ranking strategy
• Understand the waste management space at a deep operational level

This was a six-figure Head of SEO role at a £100K salary, making it the first six-figure SEO placement Search For Hire made in the UK after four years of placing high-level SEO roles internationally.

“When you operate in a space this competitive, you can’t rely on agencies alone. You need someone who understands your market inside-out, someone who can turn rankings into revenue.“

— Josh Peacock, CEO of Search For Hire

The process

After booking a call with the team, Josh Peacock (Founder & CEO) and Daris Benallal (Head of Recruitment) signed LB Waste and kicked off the search.

Within ten days, the team had sourced a standout candidate who had:

• Spent three years leading SEO for a skip hire company dominating three major UK counties
• Designed full local SEO strategies that took their previous company to positions 1–3 across high-competition keywords
• Presented a detailed site improvement and content plan specifically tailored to LB Waste during the application process

After a successful first-stage call, LB Waste brought the candidate in for an in-person meeting just four days later. The offer was made face-to-face, a strong cultural and technical fit that sealed the deal quickly.

“When you operate in a space this competitive, you can’t rely on agencies alone. You need someone who understands your market inside-out, someone who can turn rankings into revenue.“

— Daris Benallal, Head of Recruitment at Search For Hire

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The outcome

LB Waste wanted more than rankings, they wanted control over their growth.

Paid ads were driving results, but competitors were winning most of the organic demand.

Bringing SEO in-house meant turning their web presence into a profit engine and building a long-term competitive edge.

“Instead of simply filling a vacancy, we connected LB Waste with an SEO leader capable of turning search into a sustainable revenue driver across the UK.“

— Josh Peacock, CEO at Search for Hire

Why this matters

For many businesses, hiring their first in-house SEO feels like a leap into the unknown.

The hiring team is evaluating an unfamiliar skillset, trusting one person to own a channel critical to commercial growth, and operating under pressure to get it right the first time, because SEO impacts revenue but takes time to show results.

LB Waste’s brief added further complexity: a six-figure salary, a niche market with very specific ranking dynamics, and a requirement for someone who had demonstrably operated in the waste management space. That profile does not surface from a job board.

The 10-day placement was possible because Search For Hire’s network contained exactly the right candidate, already proven in the client’s own market. For fast-growing service companies, that kind of precision is what separates a confident hire from a costly gamble.