Cadence

Cadence

Cadence is a fast-scaling electrolyte startup that’s quickly become a favourite among athletes and everyday high-performers alike.

In just their first year, they’ve built a loyal global audience and are redefining what hydration looks like for the next generation of runners, cyclists, and endurance enthusiasts.

The brief

Behind their rapid rise is a small but powerful internal team, led by Matthew Martin, their Head of Marketing, driving growth across paid and organic channels in both the UK and US.

When growth took off faster than expected, Maddie reached out to Search for Hire to help her build a marketing team that could keep up.

“Nothing but the best.

Phenomenal experience with SEO for hire. Having managed our startup’s digital channels for the past 18 months, I decided it was time for 2 game changing hires.

I was transparent with the team that both placements had to be completely brand aligned, have experienced scaling to greatness, and be ready for the fast paced nature of a global startup brand.“

— Matthew Martin, Head of Marketing at Cadence

The challenge

Cadence wasn’t just another DTC brand looking for performance marketers. They needed people who were culturally aligned, deeply invested in the mission, and comfortable with the pace of a global startup.

Cadence needed two key hires:

• A Paid Media Manager to scale campaigns across Meta and other paid social platforms in the UK and US.
• An Organic Social Manager to lead brand storytelling, community growth, and influencer engagement.

Both roles required talent who could blend performance with passion, marketers who understood both data and culture.

“Out of every company we’ve partnered with, Cadence was one of the most brand-aligned.

They needed people who lived and breathed the same lifestyle, people who could jump in, think fast, and adapt to a team that’s growing globally.“

— Josh Peacock, CEO of Search For Hire

The process

The Search For Hire team worked directly with Matthew to understand Cadence’s tone, brand energy, and community values.

Paid Media Manager

For the Paid Media Manager, the focus was on candidates who could handle rapid scaling budgets, particularly across Meta Ads, and who had experience expanding into new international markets.

Organic Social Manager

For the Organic Social Manager, the team pivoted mid-search. At first, they targeted candidates with experience in electrolyte or health supplement brands. But after deeper consultation, it became clear Cadence wanted someone from the athletic and running community, someone who could speak authentically to their audience and build brand equity beyond product marketing.

• Operate with the gravitas and accountability of a director-level leader
• Lead global organic strategy across multiple international markets
• Demonstrate strategic innovation in local and multi-location SEO
• Break down enterprise-level SEO strategy for complex, regulated verticals
• Bring deep, validated expertise in App Store Optimisation
• Support the launch of a new app positioned to differentiate AirHelp from competitors

“We switched focus to people with real athletic backgrounds. Runners, cyclists, even Olympians, who understood what the Cadence lifestyle means. That’s when the right fit clicked.“

— Daris Benallal, Head of Recruitment for Search For Hire

Within two weeks, the perfect candidate was found, and an offer was made within an hour of the first interview.

The outcome

Two of Cadence’s three digital team members were hired through Search For Hire.

Roles were filled in under two weeks, each an exceptional cultural and technical fit, with immediate global impact driving growth across both UK and US markets.

“The team absolutely crushed it. Offers for both placements sent out within 1 month of first conversation (the second actually within 2 weeks of mentioning to the team), with the exact standard that I required for these roles.

The team take feedback extremely well, and thrive off it. If you know what you want in a placement and can communicate that, Search for Hire will find the best people for you.“

— Matty Martin, Head of Marketing at Cadence

Why this matters

Enterprise tech companies with global digital footprints cannot afford a mis-hire at director level. The cost is not just financial, it is months of lost strategic momentum across channels that compound growth.

AirHelp’s brief was unusually precise: a director who could lead organic search and app store strategy simultaneously, across markets, at pace. That profile does not come from a job board. It requires access to a network of senior, passive talent, and a rigorous process to validate that the candidate can genuinely perform in real-world conditions, not just present well.

Precision in search creates stability in teams. The right hire at director level compounds growth. The wrong one sets a programme back by twelve months or more.